Marketing ROI:
Did you ever wonder if the money you are spending in advertising is delivering the best results. At IBS, we can provide you with invaluable market research. Which ad is functioning best? Which media source is delivering the strongest return? This day to day information along with our sales expertise can lead you to the strongest marketing ROI to date. IBS offers detailed reports of inquiries, media sources, and sales. These reports can aid in future marketing decision making and compiling detailed patient and prospect information for future outreach efforts.
Outbound calling programs:
IBS offers outbound calling programs as well as inbound programs.
We can call out to inquiries that did not follow through with appointments on their first call. We can also outbound to past patients to invite them back for follow up procedures.
We know referrals can be a large part of any business and this is particularly true in the elective medical field. One way to enhance your referral business is to provide a superior experience both over the phone and in person that your patients want to tell others about. Another way is to ask for them. IBS provides the expertise required to ask for referrals or suggest a "buddy system" potentially increasing your call to appointment ratio to over 100%.
After Hours Coverage:
One of the benefits of outsourcing inquiry calls is the expanded hours of opportunity.
While your staff can only be responsive during normal office hours, IBS has the capability to provide expanded hours of coverage that can include evenings and weekends. Often with our busy lifestyles, things that are non emergent in nature wait until a down time. For most people, this is in the evening after their work day is done and their families are fed or on weekends. This may be your prospects most likely time to want to call and consider your services. IBS can be the answer to that call.
Setting you apart from your competition:
A majority of people considering an elective procedure shop around. They don't shop soley for price comparisons but often end up "buying" from who they like best. IBS can set you apart from your competiton by providing professionals in sales and service to make that first impression the best possible and by providing expanded coverage hours to support their needs. For example, the spouse that calls but wants to talk to their spouse before deciding can be offered a call back after their spouse returns home or on a weekend when they are both together. IBS often hears positive feedback from patients saying, "I've called a few places but I feel really comfortable with you." Or "I didn't expect to be talking with someone at this hour! This is great! I never have time to talk during normal office hours."
Other benefits:
Outsourcing front end sales is much more cost efficient than hiring in house. For in house sales professionals, you would need to pay salaries regardless of performance as well as benefits, taxes, insurance, etc. You also would have to staff several people to cover expanded evening and weekend hours. There is the issue of sick time or vacation time to contend with. When all of this is accounted for, our IBS service saves money over staffing in house. We personalize programs to best meet your needs and can offer 30 or 60 day trials to prove our value.
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